The business environment of current era is quite competitive where organizations can only excel by adding value to its offering especially by emphasizing at creativity and innovation. Managers and practitioners across the globe are consistently looking for incremental and radical innovations. Pakistan is characterized as a fast-paced economy. To meet the challenges of present environment, organizations in Pakistan need competent and multi-skilled manpower with adaptive personalities. Universities and educational institutes are responsible to provide human resources with skills set deemed appropriate to meet modern challenges. 1st National Conference on Business Dynamics is a platform to discuss diverse issues pertaining to core business areas by inviting talks, keynote speeches and research presentations. The conference welcomes contribution from various management domain based on novel ideas and rigorous methodology.
Creating knowledge-based economy to meet future business challenges.
Sharing scientific reviews, empirical evidences and diverse experiences in the field of business and management primarily from local environment in pursuant of knowledge economy.