Businesses in the current era are striving to excel in the competitive environment through contextual knowledge. For this humans are considered as key resource and knowledge workers are treated as an asset. Higher education institutions are believed to be the hub in the creation of multidisciplinary knowledge through research contribution vis-a-vis determining the direction and pace of economic environment. The 1st National Conference on Business Dynamics offers a platform to share wide array of knowledge to strengthen local business community and to meet diverse challenges. It is a forum for researchers, scholars, professionals, experts and practitioners to share ideas, cases, reviews and implications in all dynamics of business and management. The conference invites original, novel and critical contribution based on rigorous methodological epistemology.
Prof Dr Zia Ul-Qayyum
Patron in Chief
Welcome you all to the 2nd National Conference on Business Dynamics to be held on 16th January 2019 organized by the department of business administration. The conference offers a unique platform to share ideas pertaining to business development and the constraints likely to face at different stages of business growth. It is an opportunity for social networking with experts and scholars engaged with diverse business and management domains. I invite you to be a part of the conference by contributing your research work aligned with the conference theme. Your active participation would certainly add value to the national business policy in the country. Look forward to see you at conference day.
Prof Dr Samina Awan
Dean Faculty of Social Sciences and Humanities
Pakistan being resourceful and strategically located has vast potential for growth and development. The recent paradigm shift across globe in nurturing and harnessing human capital has opened new avenue for Pakistan vested with prime human resource. Universities and educational institutes have to play pivotal role in facilitating all sectors by providing relevant talent. 2nd NCBD is an effort to facilitate discussion on business areas to improve as well as to highlight challenges to come at policy decisions for strategic growth and viability. Your insight and contribution would help to meet the objectives of the conference.
Prof Dr Syed Hassan Raza
Today’s business environment is demanding in nature. Countries can only thrive if they come up with aggressive marketing strategies by deeply studying the contextual dynamics. The 2nd NCBD is the national event of scholars and practitioners to discuss the strengths of local sectors with potential but underperforming due to various reasons. The conference covers wide range of topics to enable participants in understanding the opportunities and challenges of business concerns. Additionally, the conference is also enriched with keynote speeches from renowned experts of industry and emeritus Professors to provide a comprehensive knowledge of theory and practice.
Dr Adnan Riaz
Economies across the world have gone through radical changes in the past few years. Pakistan has been a key player in world’s politics and now emerging as the facilitator to south Asian economies. Blessed with all fundamental attributes necessary for national growth, the economic viability is further strengthened with the advent of CPEC. It is a time to discuss the potential challenges and pitfalls likely to face in upcoming years. The conference primarily highlights the strengths of various sectors along with the impediments. I hope the conference would help you in different ways to enhance your insight into business perspectives